Recent online buzz surrounding a supposed Virat Kohli statue in Times Square, New York, has captivated fans and observers alike. However, India Today’s Fact Check has revealed that the viral images depicting Kohli’s statue are not real but rather a creative CGI (Computer-Generated Imagery) project by the mattress company Duroflex.
CGI Creation by Duroflex:
According to India Today’s Fact Check, the images circulating on social media and various online platforms showcasing Virat Kohli’s statue in Times Square were created using CGI technology by Duroflex, a mattress company. The project appears to be a promotional initiative rather than a genuine public art installation.
Origin of the Speculation:
The speculation about a Virat Kohli statue in Times Square seems to have gained traction from these digitally manipulated images, which were part of a promotional campaign by Duroflex. The campaign cleverly integrated Kohli’s image into Times Square’s iconic backdrop, sparking widespread interest and discussion among fans.
Digital Artistry and Marketing Strategy:
In the digital age, CGI technology enables brands and artists to create visually stunning and realistic representations that captivate audiences. Duroflex’s use of CGI to depict Virat Kohli in Times Square demonstrates the creative potential of digital artistry in marketing and promotional campaigns.
Cultural Impact and Public Perception:
While the Virat Kohli statue in Times Square remains a digital creation for promotional purposes, its portrayal underscores the enduring popularity of Kohli and the global appeal of cricket. The campaign highlights how brands leverage cultural icons to engage audiences and enhance brand visibility in competitive markets.
Conclusion:
India Today’s Fact Check has confirmed that the viral images depicting Virat Kohli’s statue in Times Square are CGI creations by Duroflex, a mattress company. While not a physical reality, this digital campaign showcases the intersection of sports fandom, digital artistry, and marketing innovation in today’s media landscape.
