The Evolution of Pakistan’s Fashion Industry: Tradition Meets Modernity
Pakistan’s fashion industry, a blend of rich traditional heritage and modern trends, has seen significant growth over the years. With a market value of approximately $3 billion and a growth rate of 15% annually, it contributes substantially to the national economy. This paper delves into the industry’s historical evolution, current trends, challenges, and future prospects, highlighting the fusion of traditional and modern elements, the rise of sustainable fashion, and the impact of digital platforms. Despite facing supply chain issues and stiff competition, the industry’s potential for global expansion and technological integration makes it a promising sector for Pakistan’s economic development.