The Influence of Corporate Social Responsibility on Brand Loyalty
Corporate Social Responsibility (CSR) significantly influences brand loyalty by enhancing trust, reputation, and customer connection. Companies like Patagonia, Starbucks, and Ben & Jerry’s exemplify how CSR initiatives in environmental sustainability, ethical practices, and community engagement can drive consumer loyalty. As consumer expectations evolve and technology advances, businesses must balance profitability with genuine CSR efforts to maintain credibility and foster lasting brand loyalty.
