The Rise of “Rent-a-Husband” Services: How Changing Laws, Gender Norms, and Demographic Decline Are Reshaping Marriage and Masculinity Worldwide
A comprehensive global analysis of the “Rent-a-Husband” phenomenon — from handyman services in Europe to male companionship industries in Japan and beyond. This deep investigation explores how divorce laws, gender-equality reforms, demographic decline, loneliness, and shifting economic incentives are transforming marriage into a high-risk decision for many men while pushing women to outsource practical and emotional partner roles. A vital study of how modern societies are quietly replacing traditional relationships with transactional services — and what this means for the future of human connection.