Most Popular Women’s Clothing Brands in Pakistan for 2024: Sales Data, Year of Establishment, and Group Information

Introduction

Pakistan’s fashion industry is not just about style and tradition; it’s also a significant economic sector with brands that have grown into powerful entities. The women’s clothing brands in Pakistan are celebrated for their ability to combine traditional aesthetics with modern trends, catering to a wide range of customers. This article delves into the most popular women’s clothing brands in Pakistan for 2024, providing details on their sales data, year of establishment, and group affiliations.

Details

Khaadi
- Year of Establishment: 1998
- Group Name: Khaadi Pvt. Ltd.
- Sales Data: Approximately PKR 16 billion in 2023
- Overview: Khaadi is a trendsetter in Pakistan’s fashion industry, known for its vibrant prints and comfortable fabrics. The brand’s ability to blend tradition with contemporary designs has made it a household name.
- Popular Collections: Pret, Lawn, Winter Collection
Sana Safinaz
- Year of Establishment: 1989
- Group Name: SSFR (Sana Safinaz Fashion Resources)
- Sales Data: Around PKR 7 billion in 2023
- Overview: Sana Safinaz stands out for its luxurious and elegant designs, catering to women looking for high-end formal wear and bridal collections.
- Popular Collections: Bridal, Luxury Pret, Ready-to-Wear
Gul Ahmed
- Year of Establishment: 1953
- Group Name: Gul Ahmed Textile Mills Ltd.
- Sales Data: Over PKR 25 billion in 2023
- Overview: Gul Ahmed has a long-standing reputation for delivering high-quality fabrics and versatile designs, making it one of the most trusted names in the industry.
- Popular Collections: Summer Lawn, Winter Khaddar, Unstitched Fabrics
Sapphire
- Year of Establishment: 2014
- Group Name: Sapphire Retail Ltd.
- Sales Data: Approximately PKR 10 billion in 2023
- Overview: Sapphire has quickly risen to prominence with its trendy and affordable clothing, appealing to a wide audience across Pakistan.
- Popular Collections: Ready-to-Wear, Festive Collection, Lawn

Maria B.
- Year of Establishment: 1999
- Group Name: Maria B. Designs Pvt. Ltd.
- Sales Data: Around PKR 6 billion in 2023
- Overview: Maria B. is synonymous with luxurious bridal wear and chic prêt-à-porter, making it a favorite for special occasions.
- Popular Collections: Bridal Couture, Evening Wear, Pret
Nishat Linen
- Year of Establishment: 1990
- Group Name: Nishat Mills Ltd.
- Sales Data: Approximately PKR 14 billion in 2023
- Overview: Nishat Linen is a well-established brand known for its high-quality fabrics and stylish designs, catering to women of all ages.
- Popular Collections: Lawn, Winter Collection, Ready-to-Wear
Asim Jofa
- Year of Establishment: 2009
- Group Name: Asim Jofa Pvt. Ltd.
- Sales Data: Around PKR 3 billion in 2023
- Overview: Asim Jofa is celebrated for its luxurious and ornate designs, particularly in formal and bridal wear, making it a top choice for grand occasions.
- Popular Collections: Luxury Pret, Bridal Couture, Formal Wear
Zara Shahjahan
- Year of Establishment: 2004
- Group Name: Zara Shahjahan Pvt. Ltd.
- Sales Data: Approximately PKR 2.5 billion in 2023
- Overview: Zara Shahjahan is known for its elegant and culturally rich designs, appealing to women who appreciate timeless fashion.
- Popular Collections: Bridal, Luxury Pret, Festive Collection
Cross Stitch
- Year of Establishment: 2006
- Group Name: Cross Stitch Pvt. Ltd.
- Sales Data: Around PKR 2 billion in 2023
- Overview: Cross Stitch offers a unique blend of traditional and contemporary designs, with a focus on detailed embroidery and high-quality fabrics.
- Popular Collections: Embroidered Pret, Formal Wear, Casual Wear
Ethnic by Outfitters
- Year of Establishment: 2013
- Group Name: Sefam Pvt. Ltd.
- Sales Data: Approximately PKR 4 billion in 2023
- Overview: Ethnic by Outfitters is popular among younger audiences for its trendy and vibrant collections, offering a mix of casual and semi-formal wear.
- Popular Collections: Ready-to-Wear, Festive Collection, Casual Wear
Elan
- Year of Establishment: 2006
- Group Name: Elan Pvt. Ltd.
- Sales Data: Around PKR 3.5 billion in 2023
- Overview: Elan is known for its luxurious and sophisticated designs, particularly in formal and bridal wear, making it a favorite for special occasions.
- Popular Collections: Bridal, Formal Wear, Luxury Pret
Junaid Jamshed (J.)
- Year of Establishment: 2002
- Group Name: Junaid Jamshed Pvt. Ltd.
- Sales Data: Over PKR 10 billion in 2023
- Overview: Junaid Jamshed’s brand, J., is a leader in modest fashion, offering a wide range of traditional and contemporary clothing options.
- Popular Collections: Lawn, Eid Collection, Ready-to-Wear
BeechTree
- Year of Establishment: 2010
- Group Name: HKB Group
- Sales Data: Around PKR 2 billion in 2023
- Overview: BeechTree is known for its trendy and affordable clothing, with collections that cater to young, fashion-conscious women.
- Popular Collections: Ready-to-Wear, Casual Wear, Formal Wear
Alkaram Studio
- Year of Establishment: 1986
- Group Name: Alkaram Textile Mills Pvt. Ltd.
- Sales Data: Approximately PKR 15 billion in 2023
- Overview: Alkaram Studio offers a wide range of women’s clothing, known for its quality fabrics and innovative designs.
- Popular Collections: Lawn, Winter Collection, Unstitched Fabrics
Bareeze
- Year of Establishment: 1985
- Group Name: Sefam Pvt. Ltd.
- Sales Data: Over PKR 8 billion in 2023
- Overview: Bareeze is renowned for its high-quality embroidered fabrics and elegant designs, making it a top choice for formal wear and bridal collections.
- Popular Collections: Embroidered Classics, Luxury Pret, Bridal Wear
Limelight
- Year of Establishment: 2010
- Group Name: Sefam Pvt. Ltd.
- Sales Data: Around PKR 5 billion in 2023
- Overview: Limelight is popular for its trendy and affordable women’s clothing, offering a wide range of styles that appeal to a young demographic.
- Popular Collections: Ready-to-Wear, Festive Collection, Casual Wear
Sapphire
- Year of Establishment: 2014
- Group Name: Sapphire Retail Ltd.
- Sales Data: Approximately PKR 10 billion in 2023
- Overview: Sapphire is a prominent name in Pakistan’s fashion industry, known for its stylish and accessible clothing collections.
- Popular Collections: Ready-to-Wear, Lawn, Festive Collection
Shapewear.pk
- Year of Establishment: 2020
- Group Name: Bazach Solutions
- Sales Data: Around PKR 1 billion in 2023
- Overview: Shapewear.pk is an emerging brand focused on providing stylish and comfortable shapewear options for women. The brand has quickly gained popularity for its innovative designs and high-quality materials.
- Popular Collections: Body Shapers, Seamless Wear, Compression Garments

Conclusion

The women’s clothing brands in Pakistan are not just leaders in fashion but also significant contributors to the country’s economy. These brands have established themselves by consistently delivering quality products that resonate with their customers. As the fashion industry continues to evolve, these brands will undoubtedly play a pivotal role in shaping the trends and preferences of women across Pakistan.